Shivani Maharaj, chief content & partnerships at Wavemaker, added: “Sport is the number one passion for Aussies and Touch Football is the largest social team sport in the country, with over 700,000 participants across Australia. “At DoorDash we believe it’s important to give back in a meaningful way, and we are excited to help acknowledge the amazing work Touch clubs play by providing the resources they need to keep supporting their communities.” “Touch clubs have an incredible impact on Australians from all walks of life, through connection, fitness, fun and friendships within their teams and in turn local communities. Madison Westall, partnership manager at DoorDash, said: “We are so proud to partner with Touch Football Australia again to deliver good to our local communities. The winners will share the $100,000 grant to pay for new uniforms, club house repairs and coaching programs. DoorDash invited clubs from across the country to share their stories and apply for grants, with 12 winners chosen from 66 applications. With Covid budget cuts and extreme flooding destroying sporting grounds, Touch clubs across Australia have been doing it tough. The grant prizes are part of the $100,000 Foot圜ash grant-based funding program launched by DoorDash in partnership with Touch Football Australia earlier this year, allowing affiliated Touch Football clubs across the country to apply for grants. Meanwhile, NRL Melbourne Storm player Harry Grant heads to Harlequins Touch Association in Victoria. NRLW Brisbane Broncos and QLD player Ali Brigginshaw goes to Ipswich Touch Association in Queensland. NRL legend Petero Civoniceva heads to Burdekin Touch Association in Queensland The emotive ad shines a spotlight on remote Australian Touch communities that have been hit hard by Covid and extreme flooding over the past two years, and shows DoorDash Foot圜ash grant prizes being delivered to clubs across Australia by star NRL and NRLW players. The TVC comes at the perfect time just ahead of the footy finals launch. Community runs deep – it allows us to tap into new geographies, celebrate diversity and multiculturalism, hero local clubs, but most of all, it’s about the local merchants and restaurants whose potato scallops haven’t changed since you were a child.On-demand delivery platform DoorDash is highlighting its Touch Football Australia partnership in a sweet TVC produced by Wavemaker Australia and Knack Studios. “What I love most about this partnership is that it allows DoorDash to support and give back to the community. Connecting locally allows us to build DoorDash’s presence and grow the brand at a grassroots level, extending their NRL partnership. Shivani Maharaj, chief content & partnerships at Wavemaker, said: “Sport is the number one passion for Aussies and Touch Football is the largest social team sport in the country, with over 700,000 participants across Australia. Touch clubs have an incredible impact on Australians from all walks of life, through connection, fitness, fun and friendships within their teams and in turn local communities. The campaign shines a spotlight on remote Australian Touch communities that have been hit hard by Covid and extreme flooding over the past two years, and shows DoorDash Foot圜ash grant prizes being delivered to clubs across Australia by star NRL and NRLW players: NRL legend Petero Civoniceva to Burdekin Touch Association in Queensland NRLW Brisbane Broncos and QLD player Ali Brigginshaw to Ipswich Touch Association in Queensland and NRL Melbourne Storm player Harry Grant to Harlequins Touch Association in Victoria. DoorDash is highlighting its Touch Football Australia partnership in a TVC produced by Wavemaker Australia and Knack Studios ahead of the footy finals launch.
0 Comments
Leave a Reply. |